#1 - Visitors are at different Stages of the Buying Cycle
by Jeffrey Zadzilka on 12/30/11
"Stage One Visitors: Website visitors are all at different stages of the potential buying cycle. Some don't know your product or service exist. For them, you may need to dedicate a number of web pages to inform and educate them about the need for, desire for, or about benefits of your product or service. You may even need content that creates, taps into, or intensifies their curiosity on subjects related to your product or service. "
- - - Jeff Zadzilka, Freelance Copywriter/Web Content Specialist
Target All Content, Every Web Page, to Your Purpose & Prospect
by Jeffrey Zadzilka on 12/30/11
"Before writing any hard copy or website content, it is essential to know about the type of prospect you are targeting with each piece of info copy or persuasive copy. The more you know about your targeted prospect or prospects, the easier it is to optimize copy for search engines and sales conversion."
- - - Jeff Zadzilka, Freelance Copywriter/Web Content SpecialistGiving away valuable information can be profitable ...
by Jeffrey Zadzilka on 12/30/11
"In today's world, prospects resist direct sales attempts. You must first show them you can be of value by givng them valuable information without strings attached. Not until they perceive you as a friend and advisor, will they welcome you and what you might have to say to them."
- - - Jeff Zadzilka, Freelance Copywriter/Web Content Specialist
